Hi, I'm James Beveridge. This is my site. I'm an analytics guy who has primarily worked for the past 8 years on financial modeling, forecasting, customer segmentation, customer lifetime value, ROI and channel interaction for major online advertisers.
My background is math and improv. I see permeable borders between virtually all disciplines and am constantly trying to delve into new areas (albeit with highly varying success). I've been increasingly interested in machine learning and data science over the past 3 years and am currently tackling the amorphous field from a few different angles--self-education in Python, online and offline courses, brushing up on my linear algebra (eigenvalues! orthogonality!!) and statistics, attending hackathons and nurturing a couple pet projects. I'll be using this site to share the stuff I'm learning, provide some hopefully useful content/direction, and complain about any challenges I'm having.
I also like to travel and just returned from a 3 month trip around SE Asia with my wife. This is not a normal thing for us--like many things people do, we thought and talked about it for years until all of a sudden the opportunity presented itself to just do it. We had a travel blog if you'd like to check it out. I'll hopefully be sharing some content related to travel here too.